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From the Blogs

Tobago News

The 65,000 person island of Tobago, half of the Republic of Trinidad and Tobago, sent a delegation to Washington D.C. this spring to seeking information as they begin work toward a dedicated cruise facility. Tobago is located deep in the southern Caribbean and is actually outside of the traditional hurricane belt. Far smaller than Trinidad, Tobago looks to tap into the cruise trade more deeply but faces constraints due to aging and limited facilities.

The 1.2 million combined residents enjoy one of the most modern nations in the Caribbean. Independent since 1962 when the British ceded control to their acquisition from the Spanish in 1802, Trinidad and Tobago are stunning islands whose wealth is often surprising to visitors. Beyond tourism the islands are profiting greatly from oil and agricultural exports such as sugar. The republic residents rate as the third wealthiest individually behind the U.S. and Canada with a GDP over $21,000 per capita.

Royal Caribbean chooses new lead marketing agency.

Several months after parting ways with J. Walter Thompson, Royal Caribbean selected Mullen Lowe to assume the mantle of lead agency. This leaves the media component of the cruise lines marketing yet to be decided but Mullen Lowe has its in-house group in the mix. Mullen Lowe is a freshly minted combination of two agencies which exist under the larger Interpublic Group of companies.

Mullen Lowe will guide a marketing strategy which has not created as infectious or effective a theme of the 90s and early 2000s. The traditional tagline of “Like No Vacation on Earth” remains, but little tried in the last ten years has matched the popularity and cachet of Iggy Pop’s “Lust for Life” and “Just Get Out There” tagline. Bringing back the Iggy Pop tune likely isn’t in the works given royalties and the iffy nature of the songs lyrics and subject. Most agencies coming onboard with a company will have an idea they have presented to the client so what the new marketing theme is may be known soon.

Cruise Aficionados

Holland America Line’s ms Statendam and ms Westerdam hit perfect 100 scores on the U.S. Centers for Disease Control and Prevention inspections held in June!

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Holland America ships hit 100 on CDC inspections.

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Holland America ships hit 100 on CDC inspections.

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